Questions You Want To Know
What does SEO stand for?
Which is better, SEO or PPC?
This is also the reason why you may sometimes see the terms organic search engine listings and paid search engine listings (or Paid Search Advertising – PSA).
Both SEO and PPC are part of Search Engine Marketing (SEM) which is one of the tools you can use as part of your overall Internet Marketing campaign.
I will try to explain the other major differences between the two by using the following parameters: position in search results, cost, traffic potential, conversion and ease of use.