Site Architecture & Search Engine Success Factors

The next major On-The-Page cluster within the tabular array of SEO Success Factors is website design. The right website structure will facilitate your SEO efforts flourish whereas the incorrect one will cripple them.

Site crawlability

Search engines “crawl” websites, going from one page to a different unbelievably quickly, acting like active speed-readers. They make copies of your pages that get hold on in what’s known as associate “index,” that is sort of a large book of the net.

When somebody searches, the program flips through this massive book, finds all the relevant pages then picks out what it thinks are the best possible ones to point out 1st. To be found, you have to be in the book. To be in the book, you have to be crawled.

Most sites usually don’t have creeping problems, however there are things which will cause issues. For example, JavaScript or Flash will doubtless hide links, creating the pages those links result in hidden from search engines. And each will doubtless cause particular words on pages to be hidden.
Each site is given a crawl budget, an approximate amount of time or pages a search engine will crawl each day, based on the relative trust and authority of a site. Larger sites might look for to boost their crawl potency to make sure that the “right” pages are being crawled additional usually. The use of robots.txt, internal link structures and specifically telling search engines not to crawl pages with certain URL parameters can all improve crawl efficiency.

However, for most, crawl issues may be simply avoided. In addition, it’s sensible to follow to use sitemaps, each HTML and XML, to form it simple for search engines to crawl your website.

Remember, “search engine-friendly design” is also “human-friendly design!”


More Google searches happen on mobile devices than on desktop. Given this, it’s no marvel that Google is bountied sites that are mobile-friendly with an opportunity of higher rankings on mobile searches whereas people who aren’t might need a harder time appearing. Bing, too, is doing the same.

So get your site mobile-friendly. You’ll increase your chance of success with search rankings as well as making your mobile visitors happy. In addition, if you have an app, consider making use of app indexing and linking, which both search engines offer.


Sometimes that massive book, the search index, gets messy. Flipping through it, a search engine might find page after page after page of what looks like virtually the same content, making it more difficult for it to figure out that of these several pages it ought to come for a given search. This is not good.

It gets even worse if individuals are actively linking to completely different versions of the constant page. Those links, an indicator of trust and authority, are suddenly split between those versions. The result’s a distorted (and lower) perception of actuality price users have appointed that page. That’s why canonicalization is so important.
You only wish one version of a page to be on the market to go looking engines.

There are some ways duplicate versions of a page will creep into existence. A website might have WWW and non-www versions of the positioning rather than redirecting one to the opposite. An e-commerce website might enable search engines to index their paginated pages. But no one is going to search for “page 9 red dresses.” Or filtering parameters might be appended to a URL, making it look (to a search engine) as a different page.
For as many ways as there are to create URL bloat inadvertently, there are ways to address it. Proper implementation of 301 redirects, the employment of rel=canonical tags, managing URL parameters and effective pagination strategies can all help ensure you’re running a tight ship.
As: Site speed
Google wants to make the web a faster pace and has declared that speedy sites get a small ranking advantage over slower sites.
However, creating your website blisteringly quick isn’t a bonded specific ride to the highest of search results. Speed is a minor factor that impacts just one in 100 queries, according to Google.

But speed will reinforce different factors and will really improve others. We’re an impatient bunch of folks these days, especially when we’re on our mobile devices! So engagement (and conversion) on a website might improve supported a speedy load time.

Speed up your site! Search engines and humans will appreciate it.

Are your URLs descriptive?

Yes. Having the words you wish to be found for at intervals your name or page URLs will facilitate your ranking prospects. It’s not a major factor, but if it makes sense to have descriptive words in your URLs, do so.

HTTPS/secure site

Google would love to ascertain the complete net running HTTPS servers, in order to provide better security to web surfers. To help create this happen, it rewards sites that use HTTPS with a small ranking boost.

As with the positioning speed boost, this is just one of many factors Google uses when deciding if a web page should rank well. It alone doesn’t guarantee to get into the top results. But if you’re wondering running a secure website anyway, then this would possibly facilitate contribute to your overall search success.